نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه تاریخ، واحدنجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران
2 گروه تاریخ، واحدنجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران (نویسنده مسئول)
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The magazine “Rahnamaye Zendegi” (Guidance to Life) with Mr. Mostaan
concessionaire and managed by Ms. Pesian was the first pictorial family magazine that
used to be published in Tehran in biweekly basis within to , during Reza
Shah Reign. Investigation into this magazine is of great importance as it covers both
Reza Shah and early Mohammad Reza Shah Reigns that enables comparison of cultural
policy change. The trend of modernizing people started earlier, was intensified by
consolidation of Reza Shah Pahlavi at the top of the power pyramid. “Rahnamaye
Zendegi” was among the magazines that tried to familiarize different classes of women
with new life styles regarding government policies. This research tries to evaluate both
structural and contextual aspects of the aforesaid magazine by dealing with how
modern women were illustrated and what components of modern women were focused.
This research is library-based which mainly stands on an analytical descriptive study.
The results of the present study indicate that “Rahnamaye Zendegi” magazine has only
promoted modernity in appearance rather than profound fundamental ideals and
insights. They also reveal that restrained modernity proposed by the magazine articles
was propagated in order to prevent corruption and depravity in the community
)